Use cases
What this looks like in your category
Music & labels
A release has one window where distribution matters more than anything else, and it is measured in days.
How it runs hereGaming
Gaming is the category where the footage already exists and the audience is already on the platform.
How it runs hereApps
App install ads compete in the most expensive auction on the platform.
How it runs hereCrypto
Most paid channels either refuse crypto outright or bury it in review.
How it runs hereiGaming & casino
iGaming is restricted or banned on most paid inventory, in most territories.
How it runs herePodcasts
Every episode already contains the clips.
How it runs hereConsumer brands
One polished brand film and a media buy reaches a number.
How it runs hereStartups & SaaS
The gap for most early companies isn't the product, it's that nobody has heard of it and there's no one in the building whose job is to fix that.
How it runs hereNot on the list? Tell us what you're promoting — the model doesn't care what the category is.
Campaign examples
What a campaign looks like in your category
The mechanism is the same everywhere — a budget, a brief and a network. What changes is the footage you hand over and what you want it to do.
Music & labels
Clip the hook over gameplay, vlog or edit footage
Usually for: Drive saves and streams in the first 72 hours of a release
Gaming
Cut highlights, patch reactions and first-look footage
Usually for: Wishlists before launch, installs after
Apps
Screen-recorded demos and before/after use cases
Usually for: Installs at a CPM paid social can't reach
Crypto
Explainers, chart breakdowns and announcement reactions
Usually for: Awareness ahead of a listing or a mint
iGaming & casino
Session clips and big-win reactions, within your rules
Usually for: Signups from an audience paid channels restrict
Podcasts
The best 40 seconds of every episode, cut many ways
Usually for: Turn one long-form episode into a week of short-form
Consumer brands
Unboxings, demos and honest first-impression clips
Usually for: Reach and social proof at the top of the funnel
Startups & SaaS
Product walkthroughs and founder-story cuts
Usually for: Category awareness without a content team
Not on the list? Tell us what you're promoting — the model doesn't care what the category is.
Start with one campaign
Tell us what you're promoting and roughly what you'd spend, and we'll come back with what it should realistically deliver — drawn from campaigns we've run, not a projection. If it isn't a fit, we'll tell you that instead.
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